Here's an interesting idea. Maybe when I'm thinking about the structure of the website for dissemination, I could explore its shape using by laying out a constellation.
The constellation form would in turn then be used to influence the layout of artefacts on the image that will form the front cover.
I've included this image as an example and reminder that a constellation doesn't need to be a single line: it can break off in different directions. So for instance if I want to have several sections devoted towards 'Data findings and discussion' within what might be half way point of the structure of the essay, this would be shown by lines breaking out from the the central line of the constellation.